About us


I’d always had great eyesight. Other people wore glasses, not me. At the age of 47, as much as I was pretending it wasn’t happening my eyesight was starting to let me down.

In a previous job as an operations manager at an organics exporter, one of my responsibilities was to check new product labels for accuracy and compliance. It had got to the stage where I just couldn’t read the small print anymore. This was really frustrating firstly because I’d always had great eyesight and secondly because I also kept losing newly acquired sets of reading glasses.

I’d read that blackcurrants were the king of berries when it came to antioxidants and anthocyanins and due to our high levels of UV light, those grown in New Zealand were a leap ahead of the rest. I’d read about the proposed benefit of those compounds on, amongst other things, eye health.

A boost in intake of antioxidants couldn’t hurt me, I thought, and as I had access to some blackcurrant extract at work I decided to give it a go. I didn't notice anything at first but after about a month something remarkable started to happen. Reading glasses nowhere to be found, I picked up a new product label expecting it to be unreadable and I could read it, unaided, small print and all. I found the smallest product label I could find and could read the detail on that as well. My eyes seemed to have dramatically improved! Could it be the blackcurrant I thought? Maybe my eyes were just strained and now had come right?

I continued to take the product daily and continued to enjoy the benefits. Eventually, I went away on holiday and forgot to take it with me. By the end of the week I was struggling to read the newspaper. A few days after returning home and resuming taking the blackcurrant skin extract, the benefits returned. I was sold and it’s been hard to get me to stop talking about it since!

Over time I’ve also noted a cognitive ‘sharpness’. Much to my surprise, I seem to have got far better at remembering people’s names. I now notice things that were always there, but in the past, I seemed to miss. Suddenly I’ll see simpler ways to do something that I’ve done unchanged for years. I like this extra ‘awareness’ a lot.

This concentrated form of New Zealand grown blackcurrant skin is a remarkable product and I wanted to tell everyone about it. I also wanted to tell the world about another incredibly concentrated superfood I’d been working with in my previous role and that’s dried broccoli sprouts. It’s a new product and has been getting some local doctors pretty excited about the levels of sulforaphane they were encountering in tests they conducted post consumption on themselves. Sulforaphane acts as a long lasting antioxidant that detoxifies free radicals in the body. Together, these products and their positive health benefits, were the motivators behind establishing Kiwi Superfoods. My family and I want to deliver these concentrated natural New Zealand products with their amazing benefits to others.

As well as being enthusiastic about blackcurrants and broccoli sprout products, Kiwi Superfoods operates from the very first (1992) commercially planted olive grove in North Canterbury, New Zealand. The grove has become tired in recent years, with many of the trees now too large and robbing their neighbours’ of sunlight. Over the next few years, we will reshape the trees to let some light back into the grove. We have always been interested in olive leaf products, and we hope to one day offer a product grown and harvested directly from our own grove.  We hope that you consider trying our fantastic products and consider following us on our superfood journey from the rural heartland of the South Island of New Zealand.

Glenn Hughes and Sarah McGrade.